Having better experience of an event or a program is an essential cognition in human being. How much time we spent on what we're doing, and whether what we're doing actually worth it, will lead to another experience for us.
So when designing a mobile application for a consumer's use, it's always the responsibility of a UX designer to think, feel and put themselves in the users' shoe, like how will the user feel when they press a widget on the app, to make sure the app navigation is not complicated for the user, so they'll have better experience.
This is why I always said, a UX designer doesn't have the mind of their own.
Here we will take a look at a massive change of what a design thinking has done in one of the most popular Mobile News app in the world. Shout out to Johnny Vino on his article on Redesigning of The York Times app - UX Case Study called Timely app. I learned some major things about UX which I would like to share with us.
The art of timing: They say, "ten seconds is a time a person spends on one short task". Not only did they redesign the kind of experience they want the user to have, but also make sure the user have the preference to choose how much time they will have to spend on the article. This was put in place to catered for their specific user based on their schedule and habits.
User interview and survey: to know what features and what the user actually want to experience when using the mobile app, a survey and interview was conducted. This allows different response from potential users.
Empathy mapping: this is the mapping of the user responses and thoughts after the conducted interviews and survey to understand their environment and emotional connection. The way the user think, feel, say or do about their experience on a mobile app lands on user empathy mapping, this is where a UX designer will know their pain and gain.
Conclusion
Conducting an interviews and surveys with empathy mapping, a UX designer can devise a definite pattern for their consumers to have a better experience on their mobile app.